The Backpacker Intern

One week at DDB Californayeah!

It started with one epic Tweet by DDB California, 4 months ago. I was like: WHAT?

DDB California Epic Tweet - The Backpacker Intern7 countries and 11 internships later it was time to get back to those guys. They arranged something else than an in-office bedroom because it was actually a couch in the bar at the agency. Well I don’t mind to sleep in a bar, as it’s close to the source, but the security guys of the building didn’t really like this idea. Ah well, f*ck it.

This is my third DDB (after NagaDDB Malaysia & Tribal DDB Vietnam). Funny thing is that they all have the same kind of vibe. There are really a lot of cool people working at the DDB group*.

(*I swear this is not an advertising campaign for DDB and I’m not getting paid for saying this. I ám eating up my savings with my travels though, so if someone out there wants to sponsor a backpacker with no income please send an email to, I’ll mention you on my blog and will even write a personal poem for ya <– ON CARDBOARD.)

DDB California is situated right on Market Street. The city’s aorta, were a lot of big companies are based. There are about 80 people working at DDB. During my week I helped them with their social media strategy. I worked alone for a while but also teamed up with Oliver Macdonald. A chillaxed and above all super talented art-director. Fresh from the Miami Adschool but at the same time a guy that really knows what’s going on in the world of advertising. Keep an eye out for this one!

Oliver Macdonald with The Backpacker Intern at DDB California

When one of my colleagues told me she’s Peruvian I couldn’t stop talking about her country. I’ve been there 7 years ago with one of my best friends and it’s still my all time favorite destination. If you have the opportunity to go there, go go go! Woops, sidestep. Oh yeah, the next day they took me to a Peruvian food truck and offered me ‘Lomo Saltado’ with ‘Inca Kola’. Couldn’t get any better. Muchas Gracias Amigas!

Peruvian Food Truck in San Francisco (The Backpacker Intern)

On Friday we wrapped up the ideas for DDB and had a meeting with all the creatives. Super interesting, since they were talking about their new policy and future plans. I’m not allowed to share the details of course but one thing’s for sure: they’re aiming for the stars. This is gonna be their year!

After the meeting the whole creative department was invited for a lunch and museum tour at The ‘de Young Museum’. If you are there, take the elevator to the 11th floor for a sick view over the city.

The Backpacker Intern at San Francisco GiantsAfter my internship DDB gave me (4!) top-seat tickets for the Giants. My first baseball game ever. I used to go to soccer games and that’s 90 minutes pure adrenaline (most of the time). This is different; you can just chill, walk around a bit, drink some beer, drink some more, and yeah why not drink a bit more than more…

The Backpacker Intern with the DDB California Crew

A huge thank you, to all DDB’ers. I wish you all the best for this year and beyond. California love!

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